30-DAY GO-TO-MARKET PROGRAM
The 30-Day Market Launch
A clear path to your first customers.
A 30-day program that gives B2B founders a clear path to their first customers: who to target, what to say, and how to start selling.
“You have a business to build. You need to identify the right customers, give them a compelling reason to buy, and make it easy for them to take the next step.”
Is This the Right Launch for You?
The 30-Day Market Launch is designed for founders who are ready to start reaching the right customers and learn from the market.
- You’re a B2B founder with a defined product or service.
- Your business is pre-revenue or has up to about $1 million in annual revenue.
- You can serve customers now, but you’re still working out who to sell to first.
- Your message, marketing, and prospect list are still taking shape.
- You’re ready to give the process a few hours each week and do your own outreach.
How the 30 Days Work
A focused process takes you from customer clarity to a practical growth plan.
WEEK 01 /
Focus
Define your Ideal Customer Profile (ICP) and your core marketing message.
WEEK 02 /
Build
Build your ICP prospecting database and your lead generator.
WEEK 03 /
Launch
Your landing page goes live and your social media campaign begins.
WEEK 04 /
Sell
Begin outreach to your new prospect database, with guidance and advice from Michael.
DAY 30 /
Review
Review what you’ve learned from the market and set your 90-day growth plan.
What’s Included, and What You Keep
You leave with the customer, messaging and marketing assets needed to begin a focused sales effort.
Ideal Customer Profile
The customers whose needs your business can satisfy profitably, including their priorities, buying motivations, and decision-makers.
ICP Prospecting Database
A targeted list of prospective customers, so your sales efforts have a clear starting point.
Clear, Concise Marketing Message
Whom you help, the problem you solve, and why customers should choose you.
Lead Generator
A useful resource that addresses a customer need and encourages qualified prospects to connect.
Social Media Campaign
A coordinated campaign that introduces your business, shows its value, and points prospects toward a next step.
One-Page Landing Page
A focused page that communicates your value and makes it easy to inquire or book a conversation.
Outreach Plan
Whom to contact first, what to say, and how to follow up, with Michael’s guidance as you start.
90-Day Growth Plan
Clear priorities and next steps for the three months after your launch.
Optional Add-On: Five-Page Website
A complete website that communicates your value, establishes credibility, and supports your sales process.
Available for an additional $5,000.
How We Work Together
We build the foundation with you: the customer profile, the message, the prospect database, and the marketing assets.
You do the outreach, because early customers want to hear from the founder. Michael guides you through your first conversations and helps you act on what the market tells you.
PROGRAM INVESTMENT
$25,000
For the 30-day program. The five-page website is available as a $5,000 add-on.
Build your business around the needs of your customers.
Who This Isn’t For
Companies already generating $3 million or more need more than a launch. The 100-Day Business Growth Accelerator is built for that stage.
A Few Quick Questions
Who does the outreach?
You do, with Michael guiding you. We build the database, the message, and the plan, so you know whom to contact and what to say.
What if I already have a website?
Then you don’t need the add-on. The program includes a one-page landing page built around your new message.
What happens after the 30 days?
Some founders run with the plan on their own. Others move into a custom package built around the parts of the business where they want continued help, such as marketing, sales training, or ongoing advice from Michael. When your business reaches $3 million in revenue, the 100-Day Business Growth Accelerator is the next step.
Build Your Business Around the Needs of Your Customers.
Start with a clear plan for who to target, what to say, and how to begin selling.
Prefer to talk it through first?
Schedule a Growth Strategy Call to discuss your business and explore your growth priorities.